We all expected 2020 to be a big year, but no one could have expected 2020 to turn out quite like this. With COVID-19 throwing a major wrench in almost every industry, it’s been a challenge for us all to face and adapt to. Thankfully, as we start to resume some semblance of normal here in Canada, more businesses are starting to reopen and get back on their feet again. But what’s in store for the industry as we move forward? Though there’s still a lot of uncertainty, there are some promising signs for the road ahead. If you’re a beauty enthusiast wondering what to anticipate, we’ve compiled a breakdown of some of the changes in the beauty industry in 2020 and what you can expect.
COVID-19 Regulations and the Beauty Industry In 2020
No business has been immune to the effects of the coronavirus. But the beauty industry, in particular, has taken quite a big hit. The pandemic literally put a halt to all beauty operations across the world, and as professionals and retailers were forced to close their doors for months, even today not all services have fully returned. The shutdown has been devastating for many across the industry, but thankfully, some clinics have found ways to stay afloat by shifting to digital operations and implementing strict safety and hygiene protocols, which are expected to be part of the new norm moving forward.
Virtual Consultations and Classes
Virtual consultations and digital classes have helped many beauty professionals continue consultations, offering virtual one on one time with their patients. Will these digital services continue once we return to normal? There’s no telling if consumers will still need these types of services, but until patients feel comfortable returning to salons and clinics, digital offerings are here to stay.
Strict Cleaning and Scheduling Protocols
What else has changed? Clinics and salons have returned with strict mask-wearing protocols and cleaning requirements. Scheduling has also changed. Now, more time will be scheduled between appointments to limit interaction between each client to maintain proper social distancing rules. In the interim, this might impact the number of patients a client can service each day. And sadly, the days when you could just walk through the doors and ask for a treatment are on pause, at least for the foreseeable future. So if you need to make an appointment, be sure to book it well in advance.
Trends Changing the Beauty Industry In 2020
Thankfully, it’s not all bad news! The beauty industry has also undergone a number of exciting improvements this year. With the switch to advanced smart devices and more emphasis on natural products that benefit the environment, tech and sustainability are leading the way of the trends this year. To get a glimpse of what to expect, here are a few of the top trends that are projected to change the beauty industry in 2020.
Smart Devices and Tech
Skin tech has been ramping up, and this year we’ll be seeing a number of impressive innovations showing up in clinics across the country. Groundbreaking tools like smart skin scanners, LED masks, picosecond lasers, and facial toning devices are just a few of the latest smart devices that are taking the industry by storm.
Innovative treatments will get a boost this year too, improving the efficiency, effectiveness and safety of many types of procedures. We’ll see microneedling combined with radiofrequency to further enhance skin tightening and scar reduction. CoolSculpting® and EMSCULPT® muscle conditioning platforms will also get some exciting new enhancements. And new soft tissue fillers and PRP skin treatments will offer major innovations that were traditionally only seen with laser resurfacing treatments beforehand.
Products Backed by Science
As individuals continue to understand the importance of investing in medical-grade skincare products, there has been an increasing demand for skincare solutions that are backed by science such as the SkinCeuticals line that we offer here at the Ottawa Skin Clinic. By using products with ingredients that aren’t only high-quality but also extensively tested and highly regulated, you can be confident in proven, scientific results.
Beauty insiders are starting to wonder how the industry will change after the coronavirus. And only time will really tell, but what we do know is that there are still many innovative improvements happening within the industry that are worth getting excited about as we start to get back to our new norm here in Canada. Here at the Ottawa Skin Clinic, we can’t wait to welcome our clients back with all of the appropriate measures in place to keep you safe and beautiful.